Services
MARKETING BLUEPRINT
A meticulously crafted SWOT analysis and roadmap designed to illuminate the path to online visibility. Dive deep into Strengths, Weaknesses, Opportunities and Threats specific to your business to inform targeted decision making.
Achieve Success with Digital Marketing
The Marketing Blueprint is a foundational package that helps you understand your digital marketing efforts so you can create an engaging and high converting customer journey. It’s a simple blueprint that will guide you through the steps you need to take to grow your business online.
This marketing service delivers a complete digital audit, along with consulting and a clear roadmap of what you need to do to increase visibility online.
Why Marketing Blueprint?
With our tailored business audit and guide, you will:
- Increase awareness of your brand and know exactly how to boost online visibility
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Gain insights into what areas of marketing are working well and where improvements are needed
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Ensure financial and human resources are allocated effectively
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Identify opportunities for differentiation and improvement
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Enhance ROI by optimising every pound or dollar spent
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Stay responsive to market changes, consumer behaviour and industry trends
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Grow your business and reach more people with the guidance, feedback and accountability you need.
You don’t need to be a marketing genius to create a customer journey that works. What you do need is a suite of tools, resources, processes and step by step instructions on what to do when. The Marketing Blueprint is an extension of your business. It’s designed to work as your trusted advisor, guiding you through every step.
How it Works
Is your business reaching its full online potential?
With this all-encompassing service, we begin with an in depth audit of your current marketing activities.
Our expert team will examine every facet of your marketing efforts, identifying strengths to leverage, weaknesses to address, opportunities to seize and threats to mitigate.
Following this thorough analysis we will provide a detailed report tailored to your business providing actionable recommendations to optimise your approach. We will set out the strategic adjustments to ensure your marketing is not just effective but built around your goals. Elevate your game with precision and purpose.
Social Media Marketing
Option 1 The Social Media Blueprint. A full SWOT and blueprint of your social media marketing.
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Here’s how it will work:
- Before we start the audit, we will set one core objective or outcome. What do you want to use the audit for? We will also identify the platform(s) to be evaluated.
- For each platform we start with the basics – profile optimisation
- Next, we take a look at your audience. We’ll evaluate how it aligns with your buyer persona and understand who’s engaging with your content.
- Content evaluation will be thorough
- Your engagement strategy will be evaluated in the SWOT framework taking in both inbound and outbound strategies
- Competitor analysis will be undertaken to identify areas for differentiation or gaps in the market
- Evaluation of hashtags and keywords across social platforms
- How your social media fits in to the customer journey and the efforts you make to move people to the next step in the funnel
With this data, we then draft a detailed report and provide recommendations on next steps to maximise your online visibility.
With the Marketing Blueprint, you will:
- Spend less time on your marketing and more time on your business with a strategy and process designed to move your business forwards
- Learn how to create a customer journey that guides people along each step in the process
- Gain clear direction with a step by step social media blueprint tailored to your business
- Increase awareness of your brand and know exactly how to boost online visibility using social platforms
The Blueprint Process
We keep the process as straightforward as possible to help you focus on your business.
- We begin with an online questionnaire to find out about you and your business
- Our first step is to then review the questionnaire and then create a SWOT analysis of your business
- The Marketing Blueprint is then drafted that maps out your customer journey, giving you steps you need to take to build an online strategy to help meet your business goals
When you join us you get:
- A detailed SWOT analysis of your current social media efforts
- Insights into your marketing efforts
- Access to our expert marketing consultants to ask any questions
- Practical steps to help your business move forwards
The Social Media Blueprint is for you if:
You are pushed for time on social media but you know how important it is for your business. Maybe you’re feeling a little stuck with how to build your social presence so it converts more prospects. You’re a SME and you want tailored support for your business. You don’t know where to start when it comes to growing your business but you need some help with customised blueprints and steps to save you time.
With the marketing blueprint, you’ll learn how to build your customer journey to achieve results online without an endless marketing budget.
Book your Social Media Blueprint today for just £1495. Complete the contact form and quote SMB
Content Marketing
Option 2 The Content Marketing Blueprint. A full SWOT and blueprint of your content marketing strategy.
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The Content Marketing Blueprint will carry out a thorough audit of your content strategy, using the SWOT framework to explore how your content efforts are performing.
Here’s how it will work:
- Before we start the audit, we will set one core objective or outcome. What do you want to use the audit for?
- The first step in the process is to take an inventory of your existing content assets.
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Content mapping will be carried out for each of the funnel stages
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Quality assessment
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Audience and user intent
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Distribution methods and opportunities
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Content Performance
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Content types
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Repurposing
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Ideas and workflows
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Content mapping to funnel stages
With this data, we then draft a detailed report and provide recommendations on next steps to maximise your online visibility with your content.
With the Content Marketing Blueprint, you will:
- Spend less time on your marketing and more time on your business with a strategy and process designed to move your business forwards
- Learn how to create a customer journey that guides people along each step in the process
- Gain clear direction with a step by step social media blueprint tailored to your business
- Increase awareness of your brand and know exactly how to boost online visibility using social platforms
The Blueprint Process
We keep the process as straightforward as possible to help you focus on your business.
- We begin with an online questionnaire to find out about you and your business
- Our first step is to then review the questionnaire and then create a SWOT analysis of your business
- The Marketing Blueprint is then drafted that maps out your customer journey, giving you steps you need to take to build an online strategy to help meet your business goals
When you join us you get:
- A detailed SWOT analysis of your current social media efforts
- Insights into your marketing efforts
- Access to our expert marketing consultants to ask any questions
- Practical steps to help your business move forwards
The Content Marketing Blueprint is for you if:
You are pushed for time on social media but you know how important it is for your business. Maybe you’re feeling a little stuck with how to build your social presence so it converts more prospects. You’re a SME and you want tailored support for your business. You don’t know where to start when it comes to growing your business but you need some help with customised blueprints and steps to save you time.
With the marketing blueprint, you’ll learn how to build your customer journey to achieve results online without an endless marketing budget.
Book your Content Marketing Blueprint today for just £1495
Search Engine Optimisation
Option 3 The SEO Blueprint. A full SWOT and blueprint of your SEO strategy.
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The SEO Blueprint will carry out a thorough audit of your Search Engine Optimisation.
Here’s how it will work:
- Before we start the audit, we will set one core objective or outcome. What do you want to use the audit for? We will also identify the platform(s) to be evaluated.
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We look at how keywords are being used and how they relate to search intent.
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On-page SEO techniques
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Off Page SEO techniques
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Technical SEO
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Content Quality
With this data, we then draft a detailed report and provide recommendations on next steps to maximise your online visibility.
With the Marketing Blueprint, you will:
- Spend less time on your marketing and more time on your business with a strategy and process designed to move your business forwards
- Learn how to create a customer journey that guides people along each step in the process
- Gain clear direction with a step by step social media blueprint tailored to your business
- Increase awareness of your brand and know exactly how to boost online visibility using social platforms
The Blueprint Process
We keep the process as straightforward as possible to help you focus on your business.
- We begin with an online questionnaire to find out about you and your business
- Our first step is to then review the questionnaire and then create a SWOT analysis of your business
- The Marketing Blueprint is then drafted that maps out your customer journey, giving you steps you need to take to build an online strategy to help meet your business goals
When you join us you get:
- A detailed SWOT analysis of your current SEO efforts
- Insights into your marketing efforts
- Access to our expert marketing consultants to ask any questions
- Practical steps to help your business move forwards
The SEO Blueprint is for you if:
You are pushed for time on social media but you know how important it is for your business. Maybe you’re feeling a little stuck with how to build your social presence so it converts more prospects. You’re a SME and you want tailored support for your business. You don’t know where to start when it comes to growing your business but you need some help with customised blueprints and steps to save you time.
With the marketing blueprint, you’ll learn how to build your customer journey to achieve results online without an endless marketing budget.
Book your SEO Blueprint today for just £1495
Email Marketing
Option 4 The Email Marketing Blueprint. A full SWOT and blueprint of your email marketing strategy.
Learn More
The Email Marketing Blueprint will carry out a thorough audit of your email marketing.
Here’s how it will work:
- Before we start the audit, we will set one core objective or outcome. What do you want to use the audit for? We will also identify the platform(s) to be evaluated.
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Email list to review quality
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Landing page and lead magnet
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Content of emails
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Subject lines
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Copywriting methods
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Call to Action
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Email frequency and type (sales, education etc)
With this data, we then draft a detailed report and provide recommendations on next steps to maximise your online visibility.
With the Email Marketing Blueprint, you will:
- Spend less time on your marketing and more time on your business with a strategy and process designed to move your business forwards
- Learn how to create a customer journey that guides people along each step in the process
- Gain clear direction with a step by step social media blueprint tailored to your business
- Increase awareness of your brand and know exactly how to boost online visibility using social platforms
The Blueprint Process
We keep the process as straightforward as possible to help you focus on your business.
- We begin with an online questionnaire to find out about you and your business
- Our first step is to then review the questionnaire and then create a SWOT analysis of your business
- The Marketing Blueprint is then drafted that maps out your customer journey, giving you steps you need to take to build an online strategy to help meet your business goals
When you join us you get:
- A detailed SWOT analysis of your current email marketing efforts
- Insights into your marketing efforts
- Access to our expert marketing consultants to ask any questions
- Practical steps to help your business move forwards
The Email Marketing Blueprint is for you if:
You are pushed for time on social media but you know how important it is for your business. Maybe you’re feeling a little stuck with how to build your social presence so it converts more prospects. You’re a SME and you want tailored support for your business. You don’t know where to start when it comes to growing your business but you need some help with customised blueprints and steps to save you time.
With the marketing blueprint, you’ll learn how to build your customer journey to achieve results online without an endless marketing budget.
Book your Email Marketing Blueprint today for just £1495
Digital Marketing
Option 5 The Digital Marketing Blueprint. A SWOT and blueprint of your full digital strategy.
Learn More
The Digital Marketing Blueprint will be more in depth than the other audits as it will take in all of the channels you currently use.
Here’s how it will work:
- Before we start the audit, we will set one core objective or outcome. What do you want to use the audit for? We will also identify the platform(s) to be evaluated.
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Website performance
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Social media content and engagement
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Content marketing quality, relevance and content mapping
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SEO review of on page and off page tactics
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Email marketing review for open rates, content and conversions
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This audit will also include a review of your website and how you can package services into digital products or virtual coaching so you serve more people.
With this data, we then draft a detailed report and provide recommendations on next steps to maximise your online visibility.
With the Digital Marketing Blueprint, you will:
- Spend less time on your marketing and more time on your business with a strategy and process designed to move your business forwards
- Learn how to create a customer journey that guides people along each step in the process
- Gain clear direction with a step by step social media blueprint tailored to your business
- Increase awareness of your brand and know exactly how to boost online visibility using social platforms
The Blueprint Process
We keep the process as straightforward as possible to help you focus on your business.
- We begin with an online questionnaire to find out about you and your business
- Our first step is to then review the questionnaire and then create a SWOT analysis of your business
- The Marketing Blueprint is then drafted that maps out your customer journey, giving you steps you need to take to build an online strategy to help meet your business goals
When you join us you get:
- A detailed SWOT analysis of your current social media efforts
- Insights into your marketing efforts
- Access to our expert marketing consultants to ask any questions
- Practical steps to help your business move forwards
The Digital Marketing Blueprint is for you if:
You are pushed for time on social media but you know how important it is for your business. Maybe you’re feeling a little stuck with how to build your social presence so it converts more prospects. You’re a SME and you want tailored support for your business. You don’t know where to start when it comes to growing your business but you need some help with customised blueprints and steps to save you time.
With the marketing blueprint, you’ll learn how to build your customer journey to achieve results online without an endless marketing budget.
Book your Social Media Blueprint today for just £1495
What Our Clients Say
Write to Plan
Director
Wow Wow Wow! I am beyond grateful for what you did here. I can’t thank you enough. Your tips are so great. I will definitely keep them in mind and note them for my next things to do.
VA Services
Director
I was initially setting my Virtual Assistant business up and had no prior experience with SEO and marketing and was about to build a website and needed some guidance. This cracking start-up document has helped me map my marketing journey. I wouldn’t turn anywhere else. This is my marketing lifeline!
Middleton PA Services
Director
I really appreciate all the help you have given me with this. I’ve been studying your marketing documents and implementing things at all times. You are a fantastic service!
We’ll Show You How It’s Done
With any of our marketing packages, we will tailor it to suit your business. We also offer payment plans so you can spread the cost.
We Make Marketing Simple
Overcome common marketing challenges with precision and insight. By conducting a thorough audit, pinpoint areas of improvement and address challenges such as unclear messaging, inefficient targeting or underused channels. Tailored recommendations serve as a strategic guide to streamline your approach, which ensures a cohesive and impactful marketing strategy.
Client Success Stories
Excellent work as usual. Massively helped me out by completing double the workload in a very short amount of time. Would highly recommend.
The hard work and determination to go above and beyond made them a pleasure to work with. This was the first time we had embarked on a project of this scale, and it was handled like the true professionals they are. We hope to work with you again.
Fantastic work. Extremely detailed, great communication, on time and we could not be happier. We have our marketer from here on out.
What can I say! Second project and delivered exactly what we were looking for without the need for any revisions. A rare and talented find.
Frequently Asked Questions
What does the marketing audit involve?
The audit is in depth and will look at the current channels and platforms you use to bring in new business. We will look at your inbound and outbound marketing strategies. It is a deep dive to understand your brands strengths, weaknesses and growth opportunities.
How is the marketing blueprint different from generic marketing plans?
Our blueprint is meticulously crafted based on your specific business nuances. It’s not a one-size-fits-all approach. We tailor strategies to align with your unique goals, ensuring a plan that resonates with your brand identity and target audience.
Are your consultants industry experts?
Absolutely. Our consultants bring extensive real-world experience, ensuring you learn from professionals who understand the dynamics of different industries. We bring with us more than 10 years of marketing expertise, gained from freelance and agency projects.
What marketing channels are covered?
The digital consultancy packages will cover all of the main digital marketing channels including SEO, content and social media. We develop a holistic approach to help you reach your goals.
What deliverables will I receive with the 90 day consultancy?
We will deliver:
A full SWOT analysis
A 90 day marketing plan so you know exactly what you need to complete each week
A training resource to help you implement the marketing plan
Do you guarantee results?
We never offer clients guaranteed results. This is because marketing is so nuanced that there are many factors that go into a marketing campaign all of which can have different effects on your results. We are committed to working with you however until you get the results you need.